You choose a Squier instrument because it's first and foremost a Fender instrument. Affinity, the most affordable Fender, is a miracle of playability and timeless good looks. Kids like to have a Fender Squier at school, not a no-name copy.
Fender's respected brand of entry level guitars and basses has a long and cultured history which begins in the 1880s when Jerome Bonaparte Squier arrived in Battle Creek, Michigan. He made about 600 instruments, some of which today command a very high price for an American violin. His son, Victor, saw an advantage in also manufacturing strings, and the company became a significant producer of strings for violins, banjos, mandolins and guitars. Mr Squier made about 950 violins by the time of his passing in 1949.
Through the astute Don Randall, President of Fender Sales, the V. C. Squier Company was purchased by Fender (who'd strung all their famous guitars with Squier strings since day one) just prior to the CBS takeover of Fender itself.
When you choose that fabulous Squier Telecaster, Stratocaster, or Precision Bass, remember that a beautiful-sounding, vintage American-made Squier violin today has a value of well in excess of $100,00.00. What's in a name, indeed.
Q: Are Chinese-made Squiers any good?
A: The Leo Fender team's original designs, still used today, are so brilliantly simple that the guitars feel and sound true to their origins, whether made in Japan, Korea, Mexico, India, Indonesia, China, or the USA.